Brand & Logo Design For Upstate New York Businesses & Beyond

BUILDING THE FOUNDATION OF YOUR BUSINESS THROUGH YOUR IDENTITY.

We build custom brand identities, for small business owners in Upstate New York and beyond, that showcase the story behind your business, because you are selling more than just a product. 

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BRAND DESIGN FOR CAFES

BRAND DESIGN FOR THERAPISTS

BRAND DESIGN FOR CONSULTANTS

BRAND DESIGN FOR RESTAURANTS

BRAND DESIGN FOR NON PROFITS

BRAND DESIGN FOR UPSTATE NEW YORK

BRAND DESIGN FOR CAFES BRAND DESIGN FOR THERAPISTS BRAND DESIGN FOR CONSULTANTS BRAND DESIGN FOR RESTAURANTS BRAND DESIGN FOR NON PROFITS BRAND DESIGN FOR UPSTATE NEW YORK 

BRAND & LOGO DESIGNER IN UPSTATE NEW YORK

Recognized Before You Say a Word.

Your brand isn't just the logo: it's the feeling people get when they see your sign, your coffee cup, your Instagram, and the experience you provide.

When your brand is clear and consistent, people trust you faster, remember you longer, and are more comfortable paying what you're worth. When it isn't, even the best businesses look like they're still figuring it out.

That's why we start with strategy, not sketches. Before we design anything, we get clear on who you serve, how you want to be seen, and what makes you different. Then we build a visual identity that says all of that at a glance, everywhere your business shows up.

KIND WORDS FROM

“SHE UNDERSTOOD EXACTLY WHAT MY VISION WAS.”

Emma did a great job helping me develop a logo for my flower shop. She asked a lot of questions to make sure she understood exactly what my vision was and was open to all kinds of feedback to ensure I received a product I loved. She has great response time and understood the urgency of my situation.

— ANNA W. | THE BLOOM BAR

 OUR HAPPY CLIENTS

THE BRAND APPROACH | ROOTED IN STRATEGY

If You've Ever Cringed Handing Someone Your Business CarD…

Maybe you've caught yourself saying "we're working on a new logo" before anyone asked or maybe your sign, your Instagram, and your flyers all look a little different. If any of that is just a little too relatable, we should talk. 

BRAND DESIGN FOR SMALL BUSINESSES IN UPSTATE NEW YORK AND BEYOND

TWO PATHWAYS FOR YOU TO CHOOSE FROM.

THE MINI BRAND

A strong, simple foundation for the business that's ready for the essentials to show up professionally and consistently.

What's included:

  • Brand Strategy Session: We start by getting clear on who you serve, what makes you different, and how you want to be seen, so your brand is built with purpose.

  • Primary Logo Design: A custom logo designed around your business, your audience, and how you want to be seen.

  • Curated Color & Typography: A color palette and font pairing chosen to match your personality and work together everywhere.

  • One-Page Brand Guidelines: A simple reference sheet so you (and anyone helping you) use your brand the same way every time.

Best for:

  • New businesses ready to launch with a professional look

  • Owners replacing a DIY or outdated logo

  • Businesses that want a solid starting point to build on later

Investments:

$600 | 1-2 weeks
Eligible for select grant opportunities

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OUR SIGNATURE BRAND

A complete brand system for the business that's ready for every to look consistent, established, and unmistakably you, whether it's on a storefront, a social post, or a menu.

What's included:

  • Brand Strategy Session: A deep dive into your story, your ideal clients, your values, and where your business is headed, so every piece of your brand works toward your goals.

  • Primary Logo Design: The heart of your brand, custom-designed from strategy, not a template.

  • Logo Variations: Alternate layouts of your logo that fit wide banners, small spaces, and everything in between.

  • Brand Marks & Icons: Simple submarks and icons for social profiles, stickers, packaging, and finishing touches.

  • Curated Color & Typography: A full palette and type system that keeps every piece of your brand looking like it belongs together.

  • Social Media Profiles & Templates: Branded profile images and ready-to-use post templates, so your feed looks polished without the guesswork.

  • Other Collateral Designs: Business cards, menus, signage, flyers, and more, tailored to where your business actually shows up.

  • Functional Brand Guidelines: A full brand guide that shows exactly how to use your logos, colors, and fonts, so your brand stays consistent as your team grows.

Best for:

  • Established businesses that have outgrown their current look

  • Businesses preparing to grow, expand, or launch something new

Investments:

Starting at $1,200 | 3-4 weeks
Eligible for select grant opportunities

INQUIRE TODAY 
KIND WORDS FROM

“S&H Gets five stars”

All the way from my initial inquiry to each meeting and the final masterpiece- the process moved along swiftly and seamlessly. Emma created our website, email templates and several brochures and social media campaigns that all surpassed my expectations. The process for submitting requests is easy and takes only a few seconds and the turn around is always very timely. Steeple and Hearth and Emma were phenomenal to work with, highly recommend!

— HARLEY S. | THE UP COALITION

 OUR HAPPY CLIENTS

BRAND Inquiries

We would love to work with you on bringing your brand to life! Please fill out this form, giving us the information we need to know about your project, and we will be in touch with next steps within 48 business hours.

If you do not see a response within 48 hours, please check your spam. Got a question? Send a note to emma@steepleandhearth.com